Chapter 3 - Evidence- Notes

Intro

Numbers are often associated with science, which is generally believed as the key to understanding the truth about our world
People say it started in 1900s with lots of advancements with numbers and then other science stuff

When evidence is not sufficient or perhaps has unrepresentative evidence to support a claim, we say author is guilty of the fallacy of hasty generalization

For example, when a sports player shows up on a tv for car insurance, that's out of their expertise and this is known as the fallacy of false appeal to authority
Another fallacy related to the source of the evidence is the fallacy of argumentum ad populum, loosely translated to "appeal to the people"
- Just because many people accept a belief is not in itself evidence that the belief is correct
- This is also commonly known as the bandwagon effect

Numbers don't speak for themselves, they must be explained and clearly elaborated on to why they're used
Graphs and charts can create this problem

Evidence-based management refers to management that is different from the current style that is based off gut-feel, obsolete traditions, mimicking, etc.
- Referred to as HIPPO - the Highest Paid Person's Opinion
Info should come from four sources:
- Expert and experienced practitioners such as skilled business professionals, consultants, executives
- Scientific research literature - these are often peer-reviewed and contain meta-analyses
- The manager's organization itself
- Internal and external stakeholders such as employees, members, customers, suppliers, government, etc.